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Last updated
Last updated
In today’s digital age, the boundaries of the entertainment industry are becoming increasingly blurred. Various forms of entertainment, including movies, music, short videos, and sports events, are gradually merging, creating a massive pan-entertainment market, which has introduced new demands for traffic influencers and the advertising industry. However, traditional models often struggle to adapt to this change. 🎬🎶🎮
🚫Inefficient Dissemination: Difficulty in precisely reaching target audiences, resulting in limited effectiveness in spreading content.
💰Insufficient User Experience: Ads are disconnected from the content, leading to a decline in user acceptance of intrusive advertisements.
🔓Unexploited Commercial Potential: The entertainment industry’s commercial potential has yet to be fully unlocked, and traffic influencers and advertisers are faced with the challenge of efficiently leveraging entertainment traffic for brand promotion.
In January 2020, three experts shared their insights:
🎶Eileen (former Global IP Director at Disney): “The theme song of Frozen 2 was played 60 times the number of viewers, but the conversion rate of the Lingna Belle doll sales was less than 0.7%.”
🏆Sebastian (Digital Transformation Consultant for the Premier League): “The global viewership of Manchester City’s championship night was equivalent to three Super Bowls, but the Etihad Airways website traffic only increased by 2%.”
📱Raj (Early Algorithm Engineer at TikTok): “We can predict the next viral video, but we can’t keep the brand’s heat going for more than 48 hours.”
At the 2019 Cannes Lions International Festival of Creativity, when the Avengers: Endgame team received the "Entertainment Marketing Award of the Year," Despite earning a staggering $2.8 billion at the box office, the advertising retention rate for its partnering brands was only 11%.
The movie’s soundtrack had over 2.3 billion streams on Spotify, but 95% of listeners couldn’t associate the in-movie product placements like cars and smartphones.
The #Endgame buzz during its premiere generated 48 million mentions, but after two weeks, it dwindled to an average of fewer than 30,000 mentions per day.
"The problem isn’t the content itself; it’s that the traffic is too fragmented—we need to build a reactor that can re-fuse entertainment."
In today’s short video market, a few top creators and brands, backed by hefty production budgets, dominate the user traffic landscape. The majority of ordinary content creators and commercial video ads, despite being numerous, face clear disadvantages in terms of technical support and brand influence, making it hard to compete directly with top-tier content.
This situation has caused market resources to concentrate mainly on a few celebrity accounts and videos, resulting in many creators losing confidence and motivation.
In the short video economy, the content library is not only a collection of videos but also a goldmine for traffic monetization. Through advanced algorithm recommendations and promotion strategies, SPM helps boost the video’s popularity via user clicks, likes, and comments.
Short videos in the content library essentially become commodities. The video’s popularity directly determines its market value—videos with high click-through rates and engagement naturally have a higher selling price because they generate more traffic and exposure. Similar to Amazon's product ranking mechanism, a product with outstanding click-through and sales figures will rank higher, attracting more user attention and driving sales.
Once a video reaches a certain level of popularity, media advertisers will purchase high-traffic content. Advertisers use these videos to precisely target users, gaining effective traffic and conversion opportunities, with all promotional costs ultimately paid by the advertisers.
The user generates revenue by liking, we help commercial ads and short videos achieve higher click rates, boosting market popularity and rankings. Advertisers pay the platform, which shares part of the revenue with users. This has given real value to the short videos of many ordinary creators, and built a positive cycle between ads, traffic, users, and content, resulting in a win-win for all parties.
We make sure that every scene can generate tradable digital assets at all times.
With the help of blockchain and digital asset trading mechanisms, we aim to close the value loop between content creators, advertisers, and users. 🔗
SPM emerged against the backdrop of this wave of digital transformation. Through innovative business models, digital asset trading mechanisms, big data analysis, and cutting-edge technologies like artificial intelligence, it helps ordinary people to start businesses through short videos, signaling that the industry is about to experience a new wave of growth.
