Core Business Models and Revenue Structure
💻In-Feed Ads: Account for 70% of ad revenue, with CPM (cost per 1,000 impressions) ranging from $8 to $20
🏆Challenge Marketing: Brand content interaction rates increase by 300% (compared to traditional ads)
🎥Live Streaming Ecosystem
💰Reward Sharing: Platform takes a 30-50% cut of the earnings
💎Virtual Gifts: Top influencers can earn over $1 million per live session (e.g., TikTok stars)
🛒E-commerce Integration
🔄Closed-Loop Transactions: Douyin’s (Chinese TikTok) repurchase rate is 35% (higher than traditional e-commerce’s 15%)
🔄Commission Structure: 1-5% commission on GMV (Gross Merchandise Value) from product sales
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