Core Business Models and Revenue Structure
Last updated
Last updated
๐ปIn-Feed Ads: Account for 70% of ad revenue, with CPM (cost per 1,000 impressions) ranging from $8 to $20
๐Challenge Marketing: Brand content interaction rates increase by 300% (compared to traditional ads)
๐ฐReward Sharing: Platform takes a 30-50% cut of the earnings
๐Virtual Gifts: Top influencers can earn over $1 million per live session (e.g., TikTok stars)
๐Closed-Loop Transactions: Douyinโs (Chinese TikTok) repurchase rate is 35% (higher than traditional e-commerceโs 15%)
๐Commission Structure: 1-5% commission on GMV (Gross Merchandise Value) from product sales