Global Market Overview

πTotal Global Users: Approximately 3.5 billion (over 80% of internet users)
π₯Daily Active Users (DAU): Over 1.5 billion, with an average daily usage of 95 minutes per person
πAnnual Growth Rate: 18% year-on-year growth in 2023, with emerging markets seeing a growth rate of over 30%
π°Market Size
π΅2023 Global Short Video Industry Revenue: $210 billion
π‘2026 Projected Global Revenue: Expected to exceed $350 billion
π¦Live Stream E-commerce GMV: Over 2.8 trillion, with a 45% annual growth rate
πRevenue Breakdown:
π’Ad Revenue: 65% ($136.5 billion)
πLive Streaming Tips: 25% ($52.5 billion)
ποΈE-commerce Commissions: 10% ($21 billion)
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