Global Market Overview

  • 🌐Total Global Users: Approximately 3.5 billion (over 80% of internet users)

  • πŸ‘₯Daily Active Users (DAU): Over 1.5 billion, with an average daily usage of 95 minutes per person

  • πŸš€Annual Growth Rate: 18% year-on-year growth in 2023, with emerging markets seeing a growth rate of over 30%

πŸ’°Market Size

  • πŸ’΅2023 Global Short Video Industry Revenue: $210 billion

  • πŸ’‘2026 Projected Global Revenue: Expected to exceed $350 billion

  • πŸ“¦Live Stream E-commerce GMV: Over 2.8 trillion, with a 45% annual growth rate

🌐Revenue Breakdown:

  • πŸ“’Ad Revenue: 65% ($136.5 billion)

  • πŸ’Live Streaming Tips: 25% ($52.5 billion)

  • πŸ›οΈE-commerce Commissions: 10% ($21 billion)

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